

general
Digital Marketing /Graphic
Location - Gurugram
Role - Permanent
DESCRIPTION
We are looking for a Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
RESPONSIBILITIES
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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
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Design, build and maintain our social media presence
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on the insights
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Brainstorm new and creative growth strategies
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Plan, execute, and measure experiments and conversion tests
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Collaborate with internal teams to create landing pages and optimize user experience
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
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Instrument conversion points and optimize user funnels
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Collaborate with agencies and other vendor partners
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
REQUIREMENTS
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BS/MS degree in marketing or a related field
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Proven working experience in digital marketing
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Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
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Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
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Experience in optimizing landing pages and user funnels
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Experience with A/B and multivariate experiments
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Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
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Working knowledge of ad serving tools (e.g., DART, Atlas)
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Experience in setting up and optimizing Google Adwords campaigns
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Working knowledge of HTML, CSS, and JavaScript development and constraints
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Strong analytical skills and data-driven thinking
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Up-to-date with the latest trends and best practices in online marketing and measurement